How to Respond to Social Media Criticism Towards Your Ministry

Do Not Delete Comments A comment, whether positive or negative towards the ministry is still something that can be of value. If it is negative towards the ministry and not vulgar, immediately respond with an apology of the situation (note that we are not admitting guilt here as clarification needs to be made), let them know that you will contact them directly through a private communication through Facebook message, Twitter direct message, or the like, and then immediately contact them. If the situation warrants, discuss what has happened with your supervisor and follow their guidance on the situation.

Go Counter-Intuitive And Win!

This kind of a response is something that is counter to the immediate reaction to the situation. I feel in my heart that they dislike me, that others will be swayed, and I have to stop it now. I worry that my faith is in need of protecting and I have to respond bold, if irrationally. The person just does not get it and I need to fix their line of thinking right now. But what are you missing out by responding this way? With a thoughtful and quick response, you are showing everyone else that reads this comment that you are listening and care about the person. You show that in the midst of controversy and crisis, you want to dialogue more and get it worked out right. A teenager could read this and think, “Maybe, just maybe, my even scarier problem that I have not told anyone could be heard and not judged by my youth worker.”

I call that a win.

If you find that you want to take the next step with your social media and blogging for your ministry, I would love to help you. We have a track of working with numerous churches, ministries, and blogs(including our very own!) We are offering social media and blogging consultations here exclusively for ministries to help you effectively share the Gospel and better build relationships.]]>


  1. Great post! I would follow up a negative comment with a message asking for a phone number. I never try to battle people on comments. Thanks for the reminder of how to deal with a crazy comment.
    • Hey Jenn, this linked to a website that is no longer up and running. Jeremy Smith, who did the consultations, now is over at, you can find him here to connect

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